A not-very-definitive guide to eating (and living) as a vegan in Nashville.

Morningstar Farms just PISSED ME OFF October 12, 2009

Filed under: Uncategorized — Nashvegan @ 8:28 am
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Morningstar Farms Crumbles - NOT VEGAN ANYMORE

Morningstar Farms Crumbles - NOT VEGAN ANYMORE

I was going through my Google Reader this morning when I came across an extremely disturbing post on Erik Marcus’ blog about Morningstar Farms unveganizing its products. His initial post was quite short, so I followed a link to Quarry Girl’s blog.  According to that post, Morningstar Farms has done the unspeakable: made previously vegan products no-longer-vegan.  This is AFTER a promise from the company from just last year that Kellogg would reduce the number of eggs used in Morningstar products by 1 million.  And now, without any change to the packaging to indicate the ingredients have changed, Morningstar Crumbles contain skim milk and egg whites.  See for yourself:

Morningstar Farms Crumbles Nutrition Information

Morningstar Farms Crumbles Nutrition Information

Why would they do this?  WHY?????????  Why take a previously vegan product and unveganize it?  There’s a thread over on VegWeb complete with a response from Morningstar Farms, but the response doesn’t really say anything at all.  This is just completely ridiculous.  And now I have a bag of the stuff in my apartment that I will not be eating.  Seriously, if I hadn’t seen that post in my reader this morning, I would have probably just eaten those crumbles.  When you find something that you know is vegan, you stop reading the label on that particular product, am I right?  Because I know I can pick up a bag of “vegan” crumbles, or Spicy Sweet Chili Doritos, or Oreos, or whatever, and not have to worry about it because I already checked.  I guess this goes to show that you can never stop reading labels, because EVEN VEG-FRIENDLY COMPANIES will pull the rug right out from under you.  I think it will be a long time before I buy any Morningstar Farms products again.  This is just insane.  And you better believe I will be giving them a piece of my mind.  At the end of this post I’ve provided a link to contact Morningstar Farms, and I recommend you do so, and let them know how disappointed and angry you are.  And please share this post with all your vegan friends, so people don’t make the same mistake I did and buy the crap.

Contact Morningstar Farms here.

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7 Responses to “Morningstar Farms just PISSED ME OFF”

  1. Erik Marcus Says:

    It’s a total betrayal. I can’t imagine purchasing any product from Morningstar ever again.

    • Nashvegan Says:

      I know! It’s horrible! And now I have a bag of the stuff that I will be returning to the grocery store.

      I have to tell you that I am completely star-struck to see you comment on my blog. I’ve read two of your books, I subscribe to your blog, I follow you on facebook, and I listen to your podcast. It is so surreal to see you comment here, you have no idea. Keep being awesome!

  2. Theresa Says:

    Yes, AND I contacted them about it and their response was very ho-hum…we don’t care like. If people are writing to them as much as I think they are, this is a very strange response.

  3. baba Says:

    wow, thanks for this update. i wonder how long i woulda been eating this before finding out. this *was* one of my staples. fuck morning star.

  4. Jamie e Says:

    I liked the prior formula, it didn’t seem to need reconfiguring at all.

    • Nashvegan Says:

      EXACTLY. Those crumbles were delicious. They were my favorite, and now I’m buying Boca, which in my opinion are not as good.

  5. Whitney Weinstein Says:

    I am so glad to find confirmation of what I only suspected. But like you, I stopped checking the label long ago because I had certified it to myself years ago. I stopped buying the stuff as soon as I noticed. I am buying Boca crumbles now too. and I agree, not as tasty. I know why… Boca uses soy as a primary ingrediient, while Morningstar’s Crumbles made theirs from wheat.

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