I was going through my Google Reader this morning when I came across an extremely disturbing post on Erik Marcus’ vegan.com blog about Morningstar Farms unveganizing its products. His initial post was quite short, so I followed a link to Quarry Girl’s blog. According to that post, Morningstar Farms has done the unspeakable: made previously vegan products no-longer-vegan. This is AFTER a promise from the company from just last year that Kellogg would reduce the number of eggs used in Morningstar products by 1 million. And now, without any change to the packaging to indicate the ingredients have changed, Morningstar Crumbles contain skim milk and egg whites. See for yourself:
Why would they do this? WHY????????? Why take a previously vegan product and unveganize it? There’s a thread over on VegWeb complete with a response from Morningstar Farms, but the response doesn’t really say anything at all. This is just completely ridiculous. And now I have a bag of the stuff in my apartment that I will not be eating. Seriously, if I hadn’t seen that post in my reader this morning, I would have probably just eaten those crumbles. When you find something that you know is vegan, you stop reading the label on that particular product, am I right? Because I know I can pick up a bag of “vegan” crumbles, or Spicy Sweet Chili Doritos, or Oreos, or whatever, and not have to worry about it because I already checked. I guess this goes to show that you can never stop reading labels, because EVEN VEG-FRIENDLY COMPANIES will pull the rug right out from under you. I think it will be a long time before I buy any Morningstar Farms products again. This is just insane. And you better believe I will be giving them a piece of my mind. At the end of this post I’ve provided a link to contact Morningstar Farms, and I recommend you do so, and let them know how disappointed and angry you are. And please share this post with all your vegan friends, so people don’t make the same mistake I did and buy the crap.